Thursday, August 20, 2009

Font Fetish

Dear Martha Stewart,

I wanted to thank you for creating one of my favorite fonts of all time, Archer, and for failing to renew your contract (or whatever it is you did or didn't do that allowed me to purchase this font). I have obsessed about this font from the first time I saw it grace the pages of MS reading, "How to remove soap scum." I am working on a fun project at work that not only involves food, but the food of all foods, BEEF. The target audience is primarily women looking for juicy, bloody, meaty recipes and tips. It took me walking 15 steps from our meeting to my desk to realize that this was the perfect font for the project. Could it be possible? Could my dream of one day putting this multi-weight, slab serif font down on paper? Humina humina. With endorphins racing, I hit purchase on the 10 font, $200 package. Aghhhh, sweeeeetttt bliss.

So Martha, I salute you. I pledge to use this font on every last project until people beg me to stop. And even then, I will march on. I can't be stopped. The beast has been released. So long Mrs. Eaves. I am sure we will meet again someday.

I just dorked out something fierce.


Bridgette said...

I love it! Can't wait to see all your fab work using this delicious font.

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